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Music from outside of Europe and North America has often been sold to the residents of those places with the promise of either cultural edification or palate-piquing exoticism. The former (ex: Nonesuch’s Explorer Series) tended to come packaged with quasi-anthropological documentation that caters to those who want to hear what once was; the others (ex: Putamayo) tend to be smoothed-out and spiffed-up so that they look and sound nice when you’re in line at the boutique checkout line. Recently, outfits like Analog Africa, which is run by a Tunisian-born, German-based DJ named Samy Ben Redjeb, take a third route that emphasizes a personal vision engaged with the local (as opposed to global) marketplace. In Redjeb’s case, he’s still digging into the past, but it’s a past that’s particularly compelling to one crate-digger with a taste for ’70s groove music. African Scream Contest’s execution, sketchy title aside, is a powerful argument for putting yourself in the hands of a man with good taste.
Also Popular African Music, Sound Way, the resurrected Strut, and Graeme Counsel's series of African music projects on Stern's/Syllart d: tracking down the original masters when available, finding the artists, and making sure they get paid.
Also the story of the Analog Africa label and its founder, a music-driven Tunisian-German called Samy Ben Redjeb, is. In the mid-1990s, Ben Redjeb was a diving instructor working in Senegal when an accidental exposure to a Thomas Mapfumo record triggered an epiphany. Slowly he worked his way round Africa’s record shops.
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